The Customer Marketing team contributes to the success of the Guinness Nigeria Plc strategic plan by demonstrating industry leadership, translating trade strategy and brand Game Plans into a world class Commercial plan thereby winning the visibility war at the point of purchase and meeting both trade and consumer needs.
Job Title: National Planning & Activation Manager
AutoReqId: 32284BR
Work location: Based at HQ in Lagos
Function: Sales
Head office max 60% of time, in trade min 40% of the time
Type of Job: Full Time
Level: Level 4
Reports To: Head of Customer Marketing
Key Accountabilities
- Ensures activity execution elements are realistic with regards to market realities; sales force capacity /capability as well as timing.
- Liaises with the divisions to ensure actual execution is in line with briefing as well as identifying key opportunities for immediate improvement.
- Conducts tracking and post evaluation to ensure efficiency of activity plans
- Develops and provides selling concepts (winning customer proposition) that enables divisional sales teams secure customer support for tactical (divisional) activities
- Guides tactical investment of Below the Line (BTL) Advertisements & Promotions behind Sales & Category drivers to maximize Return on Investment (ROI)
- Provides input to Joint up Business Plan (JUBP) process (category strategy, trade strategy, game plan, sales unit plan etc.)
- Ensures Route To Market principles are consistently applied and fully capable of delivering on activation requirements and intervene where required
- Identifies sound executable Category and Channel trends, shopper/consumer Insights and translates them into tactical activities
- Graduate calibre in any discipline
- Minimum of 8 years experience in field sales & customer marketing with a minimum of 2 years experience at a senior management level
- Strong financial acumen - for analysis and evaluation
- Ability to differentiate based on market and customer insights
- A good understanding of all Diageo Way of Selling Capabilities and tools
- A good understanding and strong capability to coach others on customer marketing fundamentals, Below The Line (BTL) process as well as the ability to transfer knowledge
- Barriers to Success in Role
- Being out of touch with trade, shopper/consumer and field sales current trends
- Inability to collaborate effectively with the category teams and field sales.
- Inability to generate insights and translate them into specific actions
- Lack of personal integrity.
- Inability to properly identify risks, and plan mitigation steps.
17 May, 2012
How to Apply
Interested and qualified candidate should:
Click here to apply online
