JOB TITLE BRAND MANAGER, MACLEANS
JOB PURPOSE/SCOPE
Responsible for the initiation, planning, implementation, control and co-ordination of the volume driving and market share-gaining activities designed to sustain the assigned Brand as a veritable asset delivering outstanding value and enhancing profitability of the brand in line with Company’s overall profit and portfolio objectives
Key Responsibilities -Conceptualize and develop strategic brand equity building effort priorities and annual brand plans
-Follow through implementation of the brand plans to ensure attainment of business objectives
-Work with sales management team to ensure realization of sales, distribution and profit objectives of the category
-Identify the brand market research needs; to generate a bank of consumer and customer insight for brand activities.
-Manage advertising agency to ensure strategic, efficient and effective media is bought
-Charts plan on how to ensure that brands are ahead of the competition.
-With the sales team, come up with exciting and compelling sales promotions and activations that help in entrenching our brands and drive business objectives.
-Work with GMS management team to ensure timely implementation of new products
-Manage demand forecast for the brand
-Co-ordinate and champion all media and media monitoring activities for the brand
-Ensure strategic, efficient and effective management of brand A & P to achieve annual objectives
QUALIFICATIONS, EXPERIENCE
Applicants must possess a good first degree in Health Sciences / commerce. S/he must have a 3-5 years experience managing brands preferably from an FMCG company.
Competencies -Sound communication skills
-Persuasive and negotiation skills
-Organisational skills
-Good analytical skills
-Good Project Management Skills
TO APPLY
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