The Guinness Brand is the biggest and most profitable brand in GN and therefore key to the business in delivering its agenda contribution.
Job Title: Marketing Manager – Guinness
AutoReqId: 31462BR
Function: Marketing
Type of Job: Full Time
Level: L4
Reports To: Marketing Director, Guinness Nigeria Plc
Purpose/Context/Scope:
Purpose:
To effectively lead and manage the Guinness Brand agenda for Guinness Nigeria
To design and implement strategies for the Guinness Brand in order to achieve targeted profit, market share and volume objectives in GN.
Continually identify and quantify new growth opportunities for the Guinness Brand based on consumer insights and trends.
Context/Scope
Beer growth in Nigeria has triggered increased competition and Guinness is no longer the only stout in the market
Dimensions:
a) Financial
Plan, manage and be held responsible for implementation budgets across Brand activities
Negotiates costs of third party suppliers of goods and services through Procurement.
b) Leadership and Functional Responsibilities
This is a leadership role requiring strong marketing functional and leadership experience
Leadership Capabilities:
Embody the Diageo capabilities.
Functional Capabilities:
Strategic Penetration: Uses analytical skills to generate innovative consumer driven strategies that deliver focused, growth driving business outcomes
Consumer Insight: Identifies key consumer issues and ensures penetrative consumer understanding and insights are applied to drive innovation and brand growth
Marketing Judgement: Understands the true consumer impact of our brand building “output” by using clearly defined logical criteria balanced with practical instinct to judge the work
Commerciality: Uses performance measurement & sound financial management – balancing short & long term – to build the brands. Balances commercial, customer & consumer motivations to deliver outstanding results
Excellence in execution: Delivers high quality results seen through to world-class completion. Maintains high standards by driving quality, speed & cost management appropriately
Top 3-5 Accountabilities
1. Contribute and support the RBT to develop the Guinness code for growth
2. Lead the development of the local game plan
3. Lead the creative development and commercial implementation of the game plan
Qualifications and Experience Required
University degree in marketing / business Studies. MBA is an advantage
Proven and strong Brand and Trade marketing experience
Minimum 8 to 10 years in a blue chip FMCG marketing environment with experience across all marketing mix.
Ideally a period in sales or excellent commercial skills
Extensive ATL and BTL strategy development
Experience working with and successfully managing 3rd party agencies and strategic partners
Budgetary & cost control management
Barriers to Success in Role
Inability to manage and influence a cross functional team
Inability to learn fast, adaptation to a new, flexible role and manage relationships with varied stakeholders
Flexible Working options
Lagos based with some travels within/ outside Nigeria
Succession plan will be considered
Application Deadline
14th March, 2012
How To Apply
Interested and qualified candidates should:
Click here to apply online
