DEPARTMENT: Marketing and Strategy
LOCATION: Lagos
JOB DESCRIPTION:
•Design go-to-market strategy for all Data/ ICT Products and Service offerings
•Design, develop, document, implement and measure a clear, well defined Data Promotions Strategy (building on services roadmap per brand segment).
•Collaborate with Brand Managers and Business Intelligence team to analyze customer needs and aspirations and draw relevant insights for the development of compelling Data / ICT propositions across segments
•Ensure successful launch of Data/ ICT products and services, and drive go-to-market execution
•Position MTN’s Data propositions as best-in-class and best –in-market; bring MTN Data products to the forefront of available distribution channels to increase overall sales volumes
•Drive uptake of Data in each of the outlined segments and design strategies to ensure high ARPU contribution from data across segments
•Provide input into business cases for proposed data products and services.
•Create Data promotion requirements documents to facilitate implementation, including market requirement documents, descriptions, cases, storyboards and data flow diagrams
•Develop and execute communication strategy for Data products in terms of adverts, promotions and events
•Maintain a strong understanding of the marketplace and current and evolving opportunities for mobile operators and other industries with regard to Data/ ICT.
•Work with Brand Managers, Product Managers, Business Intelligence, Research, Sales and Customer Operations to ensure and agree promotion objectives and desired user experience.
•Track revenue growth for Data/ ICT products
•Evaluate viability of identified partnering opportunities for complementary third-party products to broaden company’s Data product portfolio.
•Collaborate closely with technical design and implementation teams to communicate promotional frameworks, understand the impact that these requirements have on the architecture and design of the product, and adjust requirements as appropriate to optimize return on investment
•Oversee the design, development and implementation of business/operational tools and processes related to Data promotions.
JOB CONDITIONS: Normal MTN working conditions May be required to work extra hours
REPORTING TO: Senior Manager, Data/Vas Marketing
REQUIRED SKILLS:
•A First degree in a related field
•Possession of a MBA will be an advantage
•8 years’ work experience which includes:
•2 years in a supervisory or managerial capacity
•Minimum of 3 years managing product promotions.
•Experience in collaborating with and influencing both internal and external stakeholders
•A good understanding of systems, networks and mobile telecoms and mobile applications
•Project Management Experience in telecommunications marketing or consulting will be an advantage
EMPLOYMENT STATUS: Permanent
QUALIFICATION:
A First degree in a related field Possession of a MBA will be an advantage
This vacancy expires on 3/26/2012
CLICK HERE TO APPLY
