Area Business Manager (Data) at Airtel Nigeria

Post Date: 2012-06-02 
Desired Course(s): Marketing, Business Management, Engineering, Computer ScienceApplication Deadline: July 30, 2012Experience: 7-10 yrsJob Status: fulltimeLocation:Lagos
Job Details : Airtel Nigeria one of Nigeria's largest Telecommunication Company is recruiting for Area Business Manager, Data
JOB TITLE: Area Business Manager, DataJOB CODE: 5061
REPORTING TO : Regional Operations Director
LOCATION: Lagos, Nigeria
JOB PURPOSE:To manage the regional sales of data products and related devices through effective Sales distribution, appointment of KROs, SPOs and CDITs, setting regional targets, establishing training programs for sales
representatives/agents and ensure product availability thereby ensuring data subscriber base increase and revenue growth.
PRINCIPAL ACCOUNTABILITIESEXPECTED END RESULTS MAJOR ACTIVITIES
1. Retail expansion; Key Retail Outlets (KRO), Smart Phone Outlets (SPO) and Consumer Durables & Information Technology (CDIT):

• Responsible for increasing point of sale by activating KROs, SPOs and CDITs based on HQ guidelines to ensure 100% penetration in SPOs and CDITs.

• Facilitating field force dimensioning, productivity, promotional activities, effectiveness and payouts.

• Contributes to team effort by accomplishing related results as needed. 

2. Data Specific channel partner appointment:

• Responsible for recruiting and managing data specific channel partners.

• Identifies business opportunities by identifying prospects and evaluating their position in the region/industry; researching and analyzing sales options

• Comply with all laws, regulations and policies that govern the conduct of Company activities.

• Facilitating field force dimensioning, productivity, promotional activities, effectiveness and payouts.

3. Data visibility:  

• Ensure visibility of data products across the region by focusing on POS branding, experiential marketing and new site launch activities.

• Comply with all laws, regulations and policies that govern the conduct of Company activities.

 1. Depth of distribution with data product portfolio: 

• Ensure product availability at all Airtel point of sales, channel partners and warehouses in the region.

• Plan and drive merchandise excellence.

• Maintain technical knowledge depth and ensure availability of after sales support.

2. Primary sales; Dongles, recharges etc.:

• Responsible for the primary sales of dongles and devices. 

• Drive the 3G sales by implementing 3G sales strategies in the respective regions.

• Compiling and analyzing regional sales figures by collecting, analyzing, and summarizing information to ensure daily/weekly/monthly reports are prepared and shared timely.

• Identifies product improvements or new products by remaining current on industry trends, market activities, and competitors. 

• Maintains quality service by establishing and enforcing organization standards. 

• Cascading set targets to regional 3G sales team according to company guidelines to ensure financial and other targets and goals are met or exceeded. 

• Comply with all laws, regulations and policies that govern the conduct of Company activities.

3. HBO/ OEM/Sales & Engagement

• Responsible for HBO sales

• Responsible for reverse and forward bundling 

• HBO SIM activation 

• Engagement with Local Partners for HBOs

• Liaise and work with HB channels

• Reporting and analyzing the HBOS market

• Engage the OEM channels like computer channels etc

• Drive Bundled opps with the OEM and computer sellers

4. Data subscriber base enhancement: 

• Responsible for the primary sales of all data products

• Ensuring availability of all 3G related products.

• Ensuring quality customer acquisition and retention.

• Maintain technical knowledge depth and ensure availability of after sales support.

5. Data revenue enhancement:

• Responsible for the primary sales of recharges to the data subscriber base.

• Ensuring availability of all 3G recharges 

• Ensure product availability in regional warehouse

6. Technical depth and support

• Maintains quality service by establishing and enforcing organization standards. 

• Enhances related reports accomplishments and competence by planning delivery of solutions; answering technical and procedural questions for team members; teaching improved processes; mentoring team members. 

7. Other Products Responsible for GTM and Revenues for other Data products that may be launched from time to time
8. Network & Service Engagement

• Ensure network performance and management on 3G

• Manage customer and trade escalations

DIMENSIONSFinancial Dimensions

• Activation and Revenue contribution 

 
Other Dimensions

• Product Subscription 

• Product Roadmap fulfilment

• Revenue Planning

Educational Qualifications

• Bachelors in Marketing, Business Management, Engineering or Computer Science

• Master’s in Business Administration or management will be an advantage

• Project Management qualification will be an advantage

Relevant Experience 

• 8+ years of Commercial/Business Management experience 

• 2+ years of team leadership experience

• 3-4  years of relevant experience in data products and/or enterprise solutions

Personal Characteristics & Behaviours

• Excellent knack of market working.

• Channel Management

• Cross functional management ability

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