With Production facilities in Lagos, Benin and Kaduna, Mouka Limited is Nigeria’s leading manufacturer of polyurethane-based products. Mouka has a leading market share in the household and industrial foam market in Nigeria and the ECOWAS sub-region. Our physical market reach is through thousands of distribution and sub-distributors and through online channels.
JOB TITLE: PRODUCT BRAND MANAGER
LOCATION: Head Office, Ikeja
DIRECTLY REPORTS TO: Head of Commercial
DIVISION/DEPARTMENT: Commercial/Marketing
EXTERNAL: Marketing Agencies/ Consultants, Suppliers, Media, Regulatory and Government Agencies.
JOB SUMMARY:
Job holder will be expected to manage assigned products/brand to achieve market share objectives
In collaboration with the Head of Commercial, develop and implement marketing plan, strategies and programs for the assigned product/brand.
The incumbent will support the development of communication materials in partnership with relevant agencies.
The role includes increasing the profitability of existing and new products through appropriate pricing and marketing activities to achieve sales objectives for product category.
RESPONSIBILITIES:
Strategic
Establish an excellent understanding of the market potentials, opportunities and competitive activities by maintaining a system of market research for product category.
Work closely with the Sales team to develop annual marketing plan that includes an effective communication strategy for assigned brand / product portfolio.
Ensure that all marketing programs have quantifiable objectives to measure results.
Identify new product and market opportunities; guide the implementation as well as the management of the product portfolio.
Identifies and respond to changes in the economic and business environment that may potentially warrant modifications to assigned product category and operational strategies.
Work with the relevant functional areas to determine product pricing to ensure set prices deliver on companywide financial objectives.
Work in collaboration with the Sales team to implement marketing and sales campaigns in line with corporate objectives.
Operational
Brand & Communication
Develop and implement communications initiatives that will result in the growth of assigned products/brand across regions.
Identify effective and creative lead generation and initiatives utilising appropriate marketing tactics (e.g. promotional print, e-campaigns, events, advertising, direct marketing, tele-marketing) to drive brand awareness.
Enforce accurate representation of the brand as detailed in the brand manual.
Ensure the development and delivery of all marketing collateral including but not limited to; briefs, copy writing, design, print production, distribution of promotional materials, media placement, direct mail, internet and e-mail communication.
Relationship Management
Identify and report on business opportunities with existing and prospective clients.
Continuous development and maintenance of Customer Relations Management solutions.
Liaise with external agencies including PR, design, printers – ensuring quality of service and value-for-money.
Support, maintain and develop key relationships with individuals, external groups, partner organisations, influencers, local communities and other stakeholders.
Work with relevant departments to select suitable service vendors and agencies to ensure all marketing tools are in place and of desirable quality.
Research & Promotions
Review analysis of activities, costs, operations and forecast data to determine progress towards stated goals and objectives.
Conduct competitive and market share surveys and analysis as required.
Conducts profitability analysis for product category to maximize long term sustainable profitability.
Supports the sales force and distributors by providing marketing information and sales tools.
Monitor the execution of marketing programs including assessment of feedback/impact to gauge positioning.
Support the development of marketing and promotional programs, including product brochures to stimulate demand for our range of products/services, and ensures the execution of these programs.
Financial Responsibilities
Ensure that all related expenses as approved by Line Manager are judiciously used to achieve set objectives.
OTHER
Performs other assigned duties as delegated from time to time by line manager.
QUALIFICATIONS AND REQUIREMENTS:
A first degree or equivalent from a reputable institution of higher learning in Nigeria.
Minimum of 4 years brand/product management experience in a reputable business environment, preferably in the FMCG industry.
Brand and product Strategy Development and Execution.
Selling and Marketing Acumen.
Creativity/ Innovative.
Project Management.
Relationship Management.
Leadership/Supervisory.
Negotiation.
Team Playing.
Oral & Written Communication.
Presentation / Reporting.
TO APPLY
To apply, send your CV to HR@Mouka.com. You can also send a hard copy to
HR DEPARTMENT
MOUKA LTD, PLOT M AWOSIKA AVENUE
IKEJA INDUSTRIAL ESTATE,
P.O. BOX 160, IKEJA.
LAGOS.
Not later than 13th June, 2012.
